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Price
corridor analysis
for a Large CPG company (Cosmetics, toiletries) |
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A company that has presence in several European countries identified that they have
an opportunity to price their products differently in different regions(countries)
based on regional competition while they had to determine the maximum differences
that can be allowed without triggering arbitrage trades. Dexterity performed
price corridor analysis to determine this price range. |
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Category
forecasting (volume, value)
for a Large CPG company (food, beverages) |
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Provided with the time series data for the category volume
and value for three years and some exogenous variables (weather, seasonality, promotion
etc.), Dexterity identified key drivers and came up with forecasting models that
was easy to use and reliable. Regression models and time series models were tested |
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Key
driver analysis modelsfor
a Global automobile company |
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Provided with customer satisfaction studies and new car buyer studies, Dexterity
came up with key driver analysis for variables that drive purchase decisions and
satisfactions. Partial least square regression was used. |
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CRM
analytics for promotion campaignfor
a large retail company |
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A large retail co. Initiated targeted promotion campaigns using basket analysis
to determine the messaging and coupons to be sent to targeted individuals with personalization.
Dexterity performed basket analysis and list generation for the campaign. |
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Consumer
brand tracking and launch performance trackingfor a large CPG company ( Gum , Choco) |
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A large retail co. Initiated targeted promotion campaigns using basket analysis
to determine the messaging and coupons to be sent to targeted individuals with personalization.
Dexterity performed basket analysis and list generation for the campaign. |
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Global monthly market monitor and
distribution channel analysis dashboardfor a large CPG company (cosmetics) |
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Built attractive dashboards for Global market monitor. Insights are delivered monthly
on an online platform with a possibility to extract powerpoint decks.
Market dynamics knowledge is applied to analyse and prepare summary reports for
various geographies and various categories on an ongoing basis. |
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Creating brand score cards, Consumer
generated media reports
for a Global autombile company |
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Dexterity handles survey data from brand studies and CGM data from blogs and communities.
Applied text mining for unstructured data to identify variables with positive and
negative correlations on the brand. Created attractive report templates. |
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Retail innovation dashboard
for a large retail company |
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Dexterity built Retail innovation dashboards to monitor some KPIs like Innovation
index, item churn ratio, new item introduction ratio, mean time to introduce
a new item in the store etc. RMS data of this store and the competition’s
data is used to benchmark the store’s innovation level against the industry
and competition. |
Related links
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