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Analytics
Our expertise lies in applying advanced analytics using statistical and stochastic
models to solve high impact business problems in the demand side business processes
- Marketing, Sales and customer management.
Whether you need point solutions for Market mix modelling, Response prediction,
Pricing optimization, Category/Brand forecasting, Campaign analytics, Key driver
and Decision path analysis, OR you need a partner for your analytics operations,
Dexterity delivers phenomenal value proposition.
Talk to our dozens of delighted
clients to understand the value we deliver to them.
Our Analytics services have accelerated value for our clients in Customer profiling
and segmentation, Targeting and treatment efficiencies, List generation, Marketing
automations, Mark down price optimization and Factor analysis
to name a few.
- CMI Analytics
- CRM Analytics
- Approach and offerings
- Case studies
CMI Analytics
CRM analytics
Modelling approach
Holistic offering
Case studies
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Client
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Solution
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Description
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Large CPG company (Cosmetics, toiletries)
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Price corridor analysis
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A company that has presence in several European countries identified that they have
an opportunity to price their products differently in different regions(countries)
based on regional competition while they had to determine the maximum differences
that can be allowed without triggering arbitrage trades. Dexterity performed price
corridor analysis to determine this price range.
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Large CPG company (food, beverages)
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Category forecasting (volume, value)
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Provided with the time series data for the category volume and value for three years
and some exogenous variables (weather, seasonality, promotion etc.), Dexterity identified
key drivers and came up with forecasting models that was easy to use and reliable.
Regression models and time series models were tested.
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Global automobile company
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Key driver analysis models
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Provided with customer satisfaction studies and new car buyer studies, Dexterity
came up with key driver analysis for variables that drive purchase decisions and
satisfactions. Partial least square regression was used.
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A large retail company
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CRM analytics for promotional design
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A large retail co. Initiated targeted promotion campaigns using basket analysis
to determine the messaging and coupons to be sent to targeted individuals with personalization.
Dexterity performed basket analysis and list generation for the campaign.
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